Clik here to view.
Everybody’s got an opinion
Everybody’s got an opinion, and here you’ll hear mine. There’s lots of advice floating around on the web about how to increase the impact of your marketing efforts but its hard to separate the wheat...
View ArticleClik here to view.
Appeasment vs. Results Marketing
Marketing efforts can be thought of as existing on a spectrum between Appeasement Marketing and Results Marketing, making stakeholders happy and actually getting things done. Online marketing...
View ArticleClik here to view.
Why RSS Feeds, YouTube, and Google Maps Plugins Are So Effective
Want to create a way to draw more traffic into your site, leveraging the same potential that makes Google Maps, YouTube video embedding, and the RSS phenomenon so effective? What is that potential?...
View ArticleThe Unexpected BANG at the End of Your Online Ad Bucks: Where Residual Clicks...
My last post introduced the concept of what we at Massive Impressions have termed “Residual Clicks”. It’s a phenomenon we noticed after doing lead gen advertising and charting the performance of...
View ArticleClik here to view.
Untrusting Your Intuition: Trying Something You’ve Doubted
You’ve heard the axioms: Don’t knock it until you’ve tried it. and How would you know if you haven’t tried it. How do you expect to get results if you’re only going to limit yourself to the tiny...
View ArticleClik here to view.
Advertising and Marketing: The Limiting Reagents in the Business Success...
Chemistry’s concepts illustrate truths of the business world. One of those concepts, the degree to which a reaction will proceed, is the concept of the Limiting Reagent. The quantity of product...
View ArticleClik here to view.
Why make a Google+ Page and a Goo.gl shortened URL pointing to it?
The absolute benefits of Google+ are still in flux, but let’s just say that putting a +1 Button on your website or blog is a REALLY, REALLY GOOD IDEA. Why? Simple: there’s no faster way to “tell”...
View ArticleClik here to view.
They Heard I was Giving Away Marketing Secrets
Savvy marketers come running when they hear there’s a new Click Whisperer post. They can’t resist visiting this blog because of all of the secrets I reveal. If you know someone who does online...
View ArticleClik here to view.
The Value of a Buddy in a Web 2.0 World
Web 2.0 tools have enabled lone writers to become powerful solo publishing forces. These tools are almost too powerful: they allow sharing web content in an optimized fashion almost instantly. That...
View ArticleClik here to view.
Online Marketing Tactics: The Good, The Bad and The Grey Area
0savesSave Want to take risks in marketing? With great risks come great rewards. With digital technology there are always new online marketing tactics being discovered and tested out. There is often a...
View Article
